Private label tea & latte products

Your brand. Our expertise.

With more than 40 years of international experience, we are a reliable partner for private label tea, matcha latte and chai latte. From idea to end product.
Developing together

From leaf to cup. We think along, develop with you and deliver.

Flavour, blend, packaging, look and quantities. Thanks to our flexible organisation we respond quickly and also deliver smaller production runs.

Flexible minimum order

Small batches are possible.

Fast development

With sample service.

Your house style

Packaging entirely in your style.

Reliable

Quality and delivery as agreed.
Private label verpakkingen
Private label kruidenthee
Range

More than 200 blends. One that suits you.

A blend from our range is the quick route to the shelf: the recipe is fixed and the first sample is ready fast. If you want something of your own, we search and taste until the flavour is right.
Black tea
Green tea
Rooibos
Herbal tea
Flavoured tea
Matcha latte
Chai latte
Chain and quality

Control of the chain, from garden to pallet.

Private label calls for certainty about quality, lead time and what is in the bag. We get that from the chain itself.

Co-owner in Colombo

We are co-owners of Ceyem Exports. That keeps us in control of production and lets us offer very competitive prices.

Packed at the source

At Ceyem and our co-packers in Sri Lanka we pack black, green and herbal tea. Loose tea in the Netherlands.

Certifications in order

PaletXL holds the required quality certifications. We go through them with your purchasing team before production.
Packaging formats and sizes

Custom made. Down to the bag.

A pyramid bag shows the leaf; an envelope looks polished in hospitality and gifts. We help think through what suits your price point and shelf.
30 to 100 grams
Loose tea, packed at our production site in the Netherlands.
10 to 100 bags
Tea bags in envelopes, from starter box to refill pack.
15 to 20 pyramids
Pyramid bags with visible leaf and room for coarser blends.
16 cups of tea
A compact box size from our standard range.
Staple-free
With or without an envelope. A feature, not a separate size.
Your own size
Tell us what you need and we'll see what fits in the line.
How we work

You choose the flavour. We handle the rest.

Sourcing, blending, packaging and delivery: we take those steps off your hands and keep you informed along the way.
01

Briefing and blend choice

You tell us what you're looking for: flavour, price point, target group and volume. We come back with proposals or compose something new.
02

Sample and packaging

You receive samples to taste. At the same time we work out the packaging format and size, to your design.
03

Production and delivery

Once you approve, the order goes into production, in Sri Lanka or in the Netherlands. We oversee quality, paperwork and delivery.
New in the range

Now also herbs and spices.

Under private label we supply single herbs and herb and spice mixes, in attractive packaging that fits the rest of your line. The same way of working, the same eye for flavour.
Think of a mix that belongs with a recipe line, or a spice that naturally complements your tea shelf. We develop with you until the mix is right.
Discuss your herb mix
Kruiden en specerijen onder eigen merk
Frequently asked questions

Questions about private label.

Ask your question

What is private label tea?

Tea or latte products that we develop and produce for you, sold under your own brand name and in your house style. From flavour and blend to packaging and quantities.

Which products are available under private label?

Black tea, green tea, rooibos, herbal tea, flavoured tea, matcha latte and chai latte. Also single herbs and herb and spice mixes.

Which packaging formats are possible?

Tea bags with or without an envelope, staple-free, pyramid bags and loose tea. Common formats are 30 to 100 grams of loose tea, 10 to 100 enveloped tea bags, 15 to 20 pyramid bags and 16 cups of tea. A custom format is possible too.

How does a private label project work?

In three steps: briefing and blend selection, sample and packaging, then production and delivery. We keep an eye on quality, paperwork and delivery. Do you work for a supermarket or retail chain? Read private label for retail.

Is there a minimum order?

We work with a flexible minimum order and also handle smaller production runs. Tell us your volume and we will make a fitting proposal.

Working together

A partnership that lasts.

Send us your question: a flavour, a size, a volume. We come back with a proposal and a sample to taste, within two working days.
PaletXL
From leaf to cup.
Your partner in tea and tea latte products. From product development and sourcing to packaging and logistics.
Contact
Pettelaarpark 84
5216 PP Den Bosch, the Netherlands
+31 (0)73 704 16 50
info@paletxl.com
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