PaletXL is the partner in tea and tea latte products for retailers, wholesalers and coffee roasters in Europe. With more than 40 years of experience in the international tea industry.
Our senior tea taster has been tasting for more than forty years. He weighs, brews, tastes and adjusts. What isn't right goes back on the scales, even when the clock is ticking.
We have kept our organisation small. You speak to the people who create your blend, not an account manager. And because we are co-owners of Ceyem Exports in Colombo, we sit on the production side of the market, not the trading side.
“A blend that works on paper doesn't necessarily work in the cup.”
Our senior tea taster, known at PaletXL as MR BREW
From leaf to cup
Three steps. One line.
Leaf to cup is not a slogan for us but a route we travel ourselves. From selection in the country of origin to the moment your order leaves the door. At every step, one of our people is there.
01
Selection at the source
In Sri Lanka the leaves are picked by hand. We assess the lots ourselves for flavour and quality before anything is packed.
02
Packing at the garden
At Ceyem and our co-packers, the tea goes into the packaging garden fresh. Less transshipment, a shorter route between garden and bag.
03
Filling in the Netherlands
We pack loose tea and latte products at our own location in the Netherlands. Small batches, direct control.
Our products
Five ways to experience tea.
Two own brands, tailor-made private label, loose packed tea from Sri Lanka and tea gifts for every season.
Mr. Brew · Matcha & Chai Latte Tea
Crafted by experience. Blended for taste.
Behind every good blend lie knowledge, experience and a feel for flavour. Mr. Brew is our own line of matcha and chai lattes: powder from the tin, no extra equipment, for hospitality, coffee roasters and retail.
The name was inspired by a stay of our senior tea taster at Ashford Castle in Ireland, where tradition, hospitality and the classic high tea come together. Four organic blends, packed under the SKAL quality mark.
Your own tea line or latte range? We help from idea to end product: flavour, blend, packaging, look and quantities. Quick to respond, also for smaller production runs.
Our black and green tea grows in Sri Lanka and is picked by hand. It is packed there too, at our partner Ceyem Garden. That way the leaf is handled once instead of three times and arrives fresh in Europe.
From advent calendars and Ramadan calendars to gift packaging, themed concepts and stylish tea tins. We create gifting concepts that suit the moment, the season and the target group.
What is the difference between private label and your own brands?
Under private label, we develop tea or latte products under your brand and in your house style. We also run three own brands: Mr. Brew (matcha and chai latte), Ashford (organic tea) and Ceyem (tea from Sri Lanka).
Where does the tea come from?
Our black and green tea grows in Sri Lanka and is hand-picked. PaletXL is co-owner of Ceyem Exports in Colombo, where the tea is packed garden fresh. Loose tea and latte products are filled in the Netherlands. Read more about our chain.
How big does a first order need to be?
We work with a flexible minimum order and can also handle smaller production runs. Tell us what you are looking for and we will make a proposal that fits your volume.
Can I taste first?
Yes. We send a sample with no obligation to buy and get in touch within two working days. Request a sample.
Is your tea organic or certified?
Ashford is organic tea, packed under the SKAL quality mark. PaletXL holds the required quality certifications; we discuss which ones with your purchasing team. More on the sustainability page.
Tasting
Tasting is the shortest route.
We send a sample with no purchase obligation and get in touch within two working days. Prefer numbers first? Request a price indication or simply call us.
