About PaletXL

More than 40 years of tea. A small organisation with short lines.

PaletXL is strong in supplying tea for private labels. Creating experience is key for us, from the leaf in Sri Lanka to the pack on your shelf.
Our position in the chain

No middlemen. A place in the factory.

PaletXL is co-owner of Ceyem Exports in Colombo. That puts us not on the trading side of the market but on the production side: we have a say in processing and packaging, right where the tea comes from.
There we pack black tea, green tea and herbal tea in custom made packaging formats. Staple-free tea bags, with or without an envelope, or as a pyramid bag. What your product needs determines the format. Not the other way round. In the Netherlands we have our own production site for loose tea.
De theefabriek van Ceyem
From leaf to cup

Three steps. One line.

Leaf to cup is not a slogan for us but a route we travel ourselves. At every step, one of our people is there.
01

Selection at the source

We buy in the countries of origin and assess the lots ourselves for flavour and quality before anything is packed.
02

Packing at the garden

At Ceyem and our co-packers in Sri Lanka, the tea goes into the packaging garden fresh. Less transshipment along the way.
03

Filling in the Netherlands

We pack loose tea at our own location in the Netherlands. Small batches and direct control over what goes in the box.
What it brings you

Control of the chain is not a goal. It is your advantage.

In practice you notice it in three things: the price, the quality and the speed at which we can arrange things for you.

Sharply priced

Because we are part of production ourselves, one link drops out. That lets us offer tea in the quality and packaging you want at very competitive prices.

Quality that's fixed

We keep control over the entire production chain and hold the required certifications. The sample sets down what we agree.

Short lines for changes

A different size, an adjusted blend, an extra run. We talk directly with production, not through a trader.
Thee, kruiden en specerijen
The range

More than 200 blends, three brands.

Black tea, green tea and herbal tea, spread across private label, Ceyem and Ashford. Not a catalogue to browse, but a starting point.
You choose an existing blend and have it adjusted until it suits your brand, or you have one developed to measure. We advise on blends and trends: which flavours are emerging, which packaging suits your shelf. The same approach now also applies to herbs and spices.
More about private label
The tea master

Tasting is no formality for us.

Our top brand Ashford is composed and selected by senior tea master Chrisantha Perera, as top of the bill quality. A balanced blend shows in the flavour, and in the refined aroma that adds another layer on top.
What is decided at the tasting table goes straight into production. Because we are part of the chain ourselves, a verdict on a lot doesn't have to pass through three parties first. That makes tasting a decision rather than advice.
Cupping: thee proeven aan de proeftafel
Theeplukkers in Sri Lanka
Our production site

Packed in the Netherlands. By people who deserve a chance.

We pack the loose leaf teas at our own production site in the Netherlands, together with people with a distance to the labour market. They learn the work and they do the work.
For you that means something very practical. Filling happens close by, under our own direction and with short lines. Small batches are possible, changing labels are possible, and an urgent request doesn't have to travel halfway around the world. Social and commercial go hand in hand here.
Working together

We do what we agree.

A first order is the start of a relationship for us, not a transaction. We keep our agreements on quality, quantity and delivery. We take the leaf to cup chain off your hands: sourcing, blending, packaging and delivery. That leaves you time for your brand and your market.
Tasting

Tasting is the shortest route.

We send a sample with no purchase obligation and get in touch within two working days. Prefer numbers first? Request a price indication or simply call us.
PaletXL
From leaf to cup.
Your partner in tea and tea latte products. From product development and sourcing to packaging and logistics.
Contact
Pettelaarpark 84
5216 PP Den Bosch, the Netherlands
+31 (0)73 704 16 50
info@paletxl.com
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© 2026 PaletXL B.V. · KvK 81636342